March 24th, 2012 | Analysis, Events

The WAA now is the DAA

Intellignos, as Premier Corporate Member of the(ex) Web Analytics Association, is glad to announce its rebranding to Digital Analytics Association.

Jim Sterne, chairman of the board and founder of the organization, announced the rebranding effort at the eMetrics Marketing Optimization Summit in San Francisco (2012). The new positioning reflects the focus of the not-for-profit, volunteer-powered association created to unite professionals in a common effort to enhance the capabilities of data analytics and address the challenges associated with turning big data into business intelligence.

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