News : waa

The WAA now is the DAA

Intellignos, as Premier Corporate Member of the(ex) Web Analytics Association, is glad to announce its rebranding to Digital Analytics Association. Jim Sterne, chairman of the board and founder of the organization, announced the rebranding effort at the eMetrics Marketing Optimization Summit in San Francisco (2012). The new positioning reflects the focus of the not-for-profit, volunteer-powered […]

March 24th, 2012

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