Intellignos

Solutions

Analytics

KSI Definition (Key Strategic Indicators): The Key Strategic Indicators are directly related with the Corporative Strategy. Help Top Managers following up different business units without having to pay attention in details.

KPI Definition (Key Performance Indicators): The Key Performance Indicators represents the most strategic information in the operational level (Online Actions). Helps Mid and High level managers understanding how is the company going and what are going to be the next steps even when they are not in the business details. This type of information explains itself.

Information Structure Architecture: We define which information is going to be measured and processed, and how is the information going to flow through the system.

Tagging Arquitecture Document: We analyze every particular proyect and identify what does the site is going to be tagged in order to correctly site measurement. We generate a document that not only explains how and where implement the tags but is also useful to make clear to all the people that works in the site how is the information being measured and processed.

Analytics Tools Implementation Document: We generate a document with all the required information for a correct Analytics Tool implementation. Tags are just an small part of the implementation, there are lot of technical issues that must be considered for a correct site measurement.

Technical Tagging Audit: Since the 60% of the sites are not right implemented, we assess sites that are already implemented with tags and identify if everything if the work is done correctly.

Situation Analysis - Initial Assessment: At the beginning of every project we carry on an in depth analysis of the project situation in order to have enough information for control and decision making.

Web Analytics Tools Recommendation - Vendor Selection: There is nothing like "the best" analytics tools by itself. The best analytics tool depends on every project requirements. After an Initial assessment we provide our client with a list of the tools that may provide them with the best cost-performance relationship.

Analytics Plan Definition and reporting models: Information must achieve two main goals, be useful for controlling and decision making. That's why is very important to develop a reporting model that take into account, who are the people that needs information and when they needed, with which format, frequency, language, etc. We develop reports that fits every particular need of everyone in the organization.

External Data Integration: In some cases some relevant information is stored in isolated databases inside the corporation. All the relevant information must be integrated in order to generate efficient information for controlling and decision making, so we plan and execute the structure that allow this integration in a dynamic and effective way.

Optimizations Matrix: The optimization matrix are a type of scorecard that allow companies to compare the preview and posterior performance situation no matter if they change part or the whole website.

System Flow Definition: The system flow definition is a network diagram that provides information about how every part of the project (website, online campaign, offline campaign, etc) interacts and how each part could modify the performance of another one).

Ongoing Analysis: Intellignos follow up the project in other to identify how is the plan going, and in case something is getting out of planned, we implement contingency plans as fast as the need arises.

Research

Media Forecasting: Our Statistical modelers provide our clients with outstanding forecasts that allow them take very certain media distribution decision, incrementing the CTR and conversion levels.

Competitive Analysis: Based on the latest marketing models we identify strengths and weakness of current and potential competitors, providing our client with relevant insights about actions must be taken to convert threats into opportunities.

User Experience Assessment: Intellignos provide its clients with information about the actual and ideal user experience situation.

User Experience Management: We generate an execution plan of the total task must be carry on in the company-user contact points with the objective of optimizing the user experience during and after every contact.

Brand Positioning: We do research in other to identify our client brand positioning and provide our client with a brand map composed by the marks the clients give to our client brand attributes.

Conjoint Analysis: We provide our clients with information about the product or services attributes combinations that are preferred by their clients.

Gap Analysis: Intellignos GAP supply our clients with information about the actual and ideal situation of every attribute and insights about how to reach the optimal.

Surveys and Polls: Surveys and polls are a vital source of Attitudinal informations, without it companies only have the Behavioral part of their client information understading what are they client doing but not why.