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TOP 7 Findings from Big Data & Digital Marketing in LATAM

These are the TOP 7 findings from the 2016 Big Data Analytics and Digital Marketing Latam Report: Struggle converting decisions into actions: While 98% of companies carry out digital marketing actions and measure the results of these actions, 46% is able to generate findings with that information and only 12% is able to convert such findings […]

September 15th, 2016 | Training

Download now the 2016 KPI Book for eCommerce

At Intellignos we have been helping some of the most recognised ecommerce compaines in the world to improve their competitive situation through the strategic use of the information. When an ecommerce company contacts us the two main requirements are less data, more relevance. The cause is simple: the most used “KPIs” in the ecommerce industry […]

August 31st, 2016 | Analytics, KPI

Machine Learning for Churn Reduction

Netflix stock shares tumbled last week due to the announcement made on their growth rates (see eMarketer note). Apparently the company grew, but the growth was lower than expected. The problem? Churn. eMarketer mentions that clients where leaving the company due to the price increase. But let’s be realistic, do you think the churn is just related to an increment of […]

July 27th, 2016 | Analytics, Big Data, Data Science

Driving blindfolded to the cliff

After receiving the results from the 2016-2017 Big Data Analytics and Digital Marketing Latam report we understood why companies are today more confused than they was in the past with scarce information. Today more than 80% say they have enough information but just 12% are making decisions based on it. What are they using the information for? The main topics are […]

July 22nd, 2016 | Training

Applying Machine Learning to the retail sector

Europe’s third largest food sector franchiser growing with Machine Learning techniques with Intellignos One of the world’s largest discount supermarket chains applies Machine Learning techniques for its 846 stores and online business starting in Argentina. Due to their success in the last decade, the company was swamped in data. With more than 5 million clients […]

July 10th, 2016 | Analytics, Big Data, Data Science

Download now our Big Data Analytics & Digital Marketing in Latin America 2016-2017

Thanks for your interest in Intellignos’ last report “Big Data Analytics & Digital Marketing in Latin America 2016-2017” about the current situation, trends, challenges and opportunities for the second semester of 2016 and 2017.

July 1st, 2016 | Analytics, Big Data

What’s Watson Analytics and how can its cognitive capabilities can change the way you make decisions

Watson Analytics is an IBM smart data discovery service powered by cognitive capabilities and available on the cloud. The platform was developed having in mind the idea of using technology to use cutting edge technology to simplify data exploration, automates predictive analytics and enables effortless dashboard and infographic creation. The technology underlying the product including […]

April 1st, 2016 | Analytics, Data Science

Webcongress presentation Machine Learning for Attribution Models

The past 4th and 5th of March Juan Damia, Intellignos CEO, was invited as Keynote Speaker to Webcongress Mexico. The presentation was about how to improve your predictive skills by using Machine Learning Algorithms. Machine Learning is driving Predictive Analytics to a completely new level due to it’s unique capabilities to improve its certainty with the increase of data. More data it […]

March 28th, 2016 | Data Science

The brand new Google Analytics 360 Suite

Keeping focus on the micro-moments theory, Google had just launched Google Analytics 360 Suite. “Intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today’s consumers decide what to do, where to go, and what to buy”. […]

March 15th, 2016 | Analytics, Partnerships

Intellignos nominated as most influential Vendor/Agency of the year

We are extremely glad to announce that we have been nominated for second time as Most Influential Agency/Vendor by the Digital Analytics Association along with companies like Adobe. We love what we do and when you love what you do you do it with passion. It’s not just about delivering a project on time, it’s […]

January 23rd, 2016 | Analytics, Big Data

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