When it comes to programatic advertising, no one can denied the interest generated by mobile programmatic. Based on recent research presented by eMarketer, sellers are further ahead in its adoption. No matter which side’s more advanced, one thing’s for sure: Inventory and spending are exploding.
However, buyers exhibited different behavior. Among this group, display still ruled, grabbing 41% of programmatic budgets, vs. 28% of inventory. Mobile took three in 10 programmatic dollars—just 1 point above video.
However, despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers (27% of all marketers) are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau.
Carlos Monteiro published in AdWeek a very interesting infographic about Programmatic Pricing.