August 28, 2009
Measuring social media campaigns with Google Analytics
Over at Juan Manuel Damia´s blog, you´ll find a great article that discusses how to setup Google Analytics to measure the performance of social media campaigns.
Check it out!
About Juan: he is the Co-Founder at Intellignos and has been working for the Web Analytics industry for more than 10 years as a consultant, speaker, Blogger and writer, among other activities. Juan has a Bachelor in Marketing, an MBA and a Degree in International Marketing (ESB), and is also Co-founder at SocialMetrix, one of the few companies in the world that provides an Analytics Platform for Buzz Monitoring, using a property NLP Engine.
