The Universidad de Palermo (UP) has launched the first “Hands On” Online Advertising Program in Latin America, and we are glad to announce that Juan Manuel Damia, Intellignos Co-founder, is collaborating as professor, responsible for the Web Analytics Business Intelligence module.
This Executive Program, called “Before and After the click”, aims to share with participants the know-how and tools needed to successfully promote a website. Results and performance measurement, as a vital tool to make informed decisions, is the main concept that brings together the advertising and marketing modules included in this intensive 6 months course.
The Web Analytics & Business Intelligence module introduces the audience into the concepts required to design and effectively implement information systems that help capture, process, analyze and report data in order to optimize marketing and communication campaigns.
For more information about the program, please visit the UP website.