Last Friday 20th Intellignos was present in heart and mind at HOWA, the one-of-a-kind Web Analytics event that Juan Manuel Damia, Intellignos co-founder, organizes every year. The event promotes learning amongst the Web Analytics community by sharing knowledge and expertise in an open and interactive environment.
The event was sponsored by Intellignos, Google, SocialMetrix and other important companies, and Jim Sterne, co-founder of the Web Analytics Association and founder of eMetrics Marketing Optimization Summit, gave the opening speech.
He was followed by none other than Avinash Kaushik, the Analytics Evangelist for Google. What a great start!
Later on we had the chance to listen to Enrique Quevedo, overall responsible for Google Analytics in Latin America, who enlightened us about Twitter Analytics. Other great speakers joined the event to share their know-how and key learnings about analytics, including Ricardo Dawson and Justo Ibarra, from Intellignos, who talked a little bit about Google Analytics´ latest features and enhancements.