July 29th, 2009 | Analysis

How to optimize ROI through better use of information

Over at Google´s official blog Central de Conversiones, you´ll find a great article by Juan Damia about measuring ROI and LTV (Life Time Value).

Check it out!

About Juan: he is the Co-Founder at Intellignos and has been working for the Web Analytics industry for more than 10 years as a consultant, speaker, Blogger and writer, among other activities. Juan has a Bachelor in Marketing, an MBA and a Degree in International Marketing (ESB), and is also Co-founder at SocialMetrix, one of the few companies in the world that provides an Analytics Platform for Buzz Monitoring, using a property NLP Engine.


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