May 17th, 2015 | Analytics

How to choose the ideal analytics training for your specific needs

Analytics TrainingsWikipedia defines training as developing in oneself or others, any skills and knowledge that relate to specific useful competencies. So, what is a skill? A skill is the learned ability to carry out a task with pre-determined results often within a given amount of time, energy, or both. In other words the abilities that one possesses. Skills can often be divided into domain-general and domain-specific skills. For example, in the domain of work, some general skills would include time management, teamwork and leadership, self motivation and others, whereas domain-specific skills would be useful only for a certain job. Skill usually requires certain environmental stimuli and situations to assess the level of skill being shown and used.

Years of experience developing trainings for the most challenging companies and Universities allowed us to comprehend what’s the most efficient way to choose the ideal analytics training to expand people’s capacity to their full potential towards the generation of outstanding business results.

1. Identify the current set of skill: A training is a project, with an initial situation and resources, a process, and a final situation and processes (Objetive). The initial situation, in this case, is the knowledge (set of skills) a person has. So the first step for a successful begin is to define which skills and the level of proficiency does the person has (Platform Implementation, Data Integration, Data Processing, Analysis, Reporting, Presentation of Findings, etc).

2. Define your objective: Once you know where you, or a resource from your company, are you have to define what kind of activities you have to be able to do in the future. Something like “Implement the Analytics platform for Ecommerce”, “Integrate the data from different sources into dashboards for the Marketing area” or “Present the digital marketing results to the Board of the company”. Then define which skills are required to perform those activities.

3. Set the knowledge gaps: Once you know where you are today and where do you need to be, just define the knowledge gaps that has to be filled with knowledge.

Analytics Skills gap analysis


4. Write the training needs document: Once you know the set of variables (skills) you need to improve is time to extend, write the most detailed document about how is your performance in each of those skills and the level you have to reach. Take into consideration that standard trainings are normally good to keep you update about what’s happening out there, but not to improve an specific set of skills. In that case the best option is custom trainings or mentorship. Find out more about custom trainings and mentorships.

Do you want to know more about custom trainings and mentorships? Contact us now.


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