May 5th, 2015 | Analytics Jobs

Conversion Optimization Analyst position opened

Conversion Optimization AnalystIntellignos, the leading consultancy firm that develops intellectual property that helps companies improve their competitive situation through a strategic use of the information, is seeking for its office in Buenos Aires, for an Experience Conversion Optimization Analyst for working with Fortune 500 Companies.

In this role, you will:

  • Develop and execute strategies and programs that drive quality website engagement from concept to launch.
  • Develop personalization roadmap and strategy for the site.
  • Develop site visitor profiles/segments and personalization rules.
  • Identify and optimize visitor funnels and paths to success for each target segment.
  • Continually monitor, measure and analyze response and conversion rates to identify opportunities for optimization on the site.
  • Monitor, measure and analyze ecommerce experience to identify opportunities for optimization in the store from product interest to checkout.
  • Develop KPI’s aligned with business goals and marketing strategy.
  • Define, deploy, and measure various A/B and multivariate tests.
  • Utilize Google Analytics and other 3rd party tools to closely monitor website traffic, flow, and funnels on the marketing site to implement tests and opportunities for improvement.
  • Bring innovative and fresh ideas to the team. Stay abreast of digital marketing trends and technologies and help leverage best practices.
  • Continually research new channels and tools that can help us reach our new lead and customer growth numbers.

Required qualifications for the position (knowledge, skills, abilities):

  • Problem solving skills and the ability to adapt to new technologies.
  • Strong analytical, problem solving and quantitative analysis skills.
  • Outstanding team player and positive attitude.
  • A self-starter, with the ability to thrive within a fast-paced, dynamic environment.
  • Must be highly organized, with a keen attention to detail.
  • Must think strategically and beyond the task at hand.
  • Must be able to work effectively across functional groups.
  • Excellent communication and presentation skills required.
  • Must have strong time and project management skills with the ability to juggle multiple priorities.
  • Must have strong analytical skills (preferably Google Analytics) to effectively interpret and communicate website metrics and impact of programs.

Requirements (Education, Certification, Training, and Experience):

  • Bachelor’s degree (MBA preferred) with emphasis on business, marketing, journalism, or communications.
  • 4 years in Web Marketing, Digital Marketing, Online Marketing Strategy and/or e-Commerce experience, including experience with key digital media disciplines/tools, such as: Social Media Marketing, SEO, Behavioral Remarketing (retargeting) and Google Analytics.
  • Experience in B2B, Cloud computing, Virtualization products and services software or computer field preferred.
  • Must have proven experience analyzing a webpage, an ecommerce experience from browsing to check out and/or visitor paths to identify opportunities for improvement and implement successful programs to optimize business results.
  • Must have experience developing website conversion strategies and developing programs to optimize a website’s experience.
  • Proficient in MS Office programs including Outlook, Word, Excel, and PowerPoint.
  • Must have experience running web analytics reports, analyzing data and developing and managing KPI’s and dashboard reports for management
  • Experience developing A/B testing strategies, campaigns and measuring results to make improvements on conversion and decisions on experience.

Do you think you’re the right person for this position? Send us your resume through our site or by email.

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