TOP 7 Findings from Big Data & Digital Marketing in LATAM

These are the TOP 7 findings from the 2016 Big Data Analytics and Digital Marketing Latam Report: Struggle converting decisions into actions: While 98% of companies carry out digital marketing actions and measure the results of these actions, 46% is able to generate findings with that information and only 12% is able to convert such findings […]

September 15th, 2016

Driving blindfolded to the cliff

After receiving the results from the 2016-2017 Big Data Analytics and Digital Marketing Latam report we understood why companies are today more confused than they was in the past with scarce information. Today more than 80% say they have enough information but just 12% are making decisions based on it. What are they using the information for? The main topics are […]

July 22nd, 2016

Whitney International keeps growing in Big Data Analytics with Intellignos

Based in Miami, Florida, Whitney International University System forms strategic partnerships and provides services to top universities to help them expand access to higher education through technology. With over 300,000 students and alumni, Whitney partners with 9 prestigious higher education institutions in 7 countries in providing services on 33 campuses and at approximately 500 distance […]

January 21st, 2016

Intellignos Outsource Big Data Analytics Services

It’s been 9 years since Avinash published his 90/10 rule for web analytics success. If you want to succeed with data you have to invest 10% in platforms and technology and 90% in people. Nine years later, according to the McKinsey survey Marketing in Three Dimensions, only 18 percent of companies believe they have the skills necessary to gather […]

September 27th, 2015

The Intellignos 2015 Data Dictionary

New technologies brings in parallel a large set of a completely new terminology that because of the dynamic of change in the industry makes it difficult to be constantly updated.

July 13th, 2015

MIT study and the advantages of outsourcing Analytics.

The MIT Sloan Management Review had published a very interesting study called “Should You Outsource Analytics?” where they explain the benefits of outsourcing Analytics Services. Here’s a summary of the study: The surge of interest in big data has led to growing demand for analytics teams. Having big data capabilities can help companies become more efficient and improve overall […]

July 4th, 2015

Welcome Unilever and Nintendo to Intellignos

This month we are glad to announce that Unilever and Nintendo have chosen Intellignos as its Analytics Partners. “At Intellignos we love working with the most successful companies in their industries, the challenge that this represents helps us to always stay one step ahead in the development of new practices. Nintendo and Unilever are definitely of these companies” said Richard Dawson, […]

July 1st, 2015

How can the customer reviews impact the conversion rates

Restaurants, Food, Appliances, Household products, Hotels, Automobile, Electronics, Apparel, Travel, Entertainment, Magazine/Newspaper and Financial Services companies among others have something in common: they are susceptible of receiving a customer review. We have heard a lot about them, but what’s the role of the customer reviews in the digital marketing arena? According to a study conducted […]

May 10th, 2015

Are Consumers buying online for this Holidays?

“Among US internet users with a household income of $75,000 or more, online-only stores such as and eBay were the shopping venues of choice, cited by 71%” says E-marketer on one of the first articles on analytics and this holidays season. When it comse to US consumers with a household income of $100,000 or more, […]

December 3rd, 2014

Intellignos to expand its relationship with Adobe

In order to provide cutting edge services and support based on Adobe Marketing Cloud, Intellignos signed a regional partnership with Adobe. This will allow us to work closer to the Adobe Team and our clients identifying improvement points, both technical and analytical, that will definitely impact our clients’ business results. “We are very glad to […]

November 20th, 2014


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