NewsBig Data

Machine Learning for Churn Reduction

Netflix stock shares tumbled last week due to the announcement made on their growth rates (see eMarketer note). Apparently the company grew, but the growth was lower than expected. The problem? Churn. eMarketer mentions that clients where leaving the company due to the price increase. But let’s be realistic, do you think the churn is just related to an increment of […]

July 27th, 2016

Applying Machine Learning to the retail sector

Europe’s third largest food sector franchiser growing with Machine Learning techniques with Intellignos One of the world’s largest discount supermarket chains applies Machine Learning techniques for its 846 stores and online business starting in Argentina. Due to their success in the last decade, the company was swamped in data. With more than 5 million clients […]

July 10th, 2016

Download now our Big Data Analytics & Digital Marketing in Latin America 2016-2017

Thanks for your interest in Intellignos’ last report “Big Data Analytics & Digital Marketing in Latin America 2016-2017” about the current situation, trends, challenges and opportunities for the second semester of 2016 and 2017.

July 1st, 2016

Intellignos nominated as most influential Vendor/Agency of the year

We are extremely glad to announce that we have been nominated for second time as Most Influential Agency/Vendor by the Digital Analytics Association along with companies like Adobe. We love what we do and when you love what you do you do it with passion. It’s not just about delivering a project on time, it’s […]

January 23rd, 2016

Machine learning will drive predictive analytics to a new level

You’ve  probably heard about machine learning and how is it being used for AI (Artificial Intelligence) proposes. On the other hand predictive Analytics, which is the part of analytics focused on using statistics to simplify the answer “What might happen in the future”, was pretty popular a couple of years ago until managers realised that their real […]

December 14th, 2015

Data & Analytics In 2016: Superstar Industry Experts Weigh In

Dave Booth, columnist at Marketing Land, have just published a note with the opinion of 19 of the most recognized Analytics experts about “What’s in store for data & analytics in the coming year?” Avinash Kaushik, Jim Sterne, Justin Cutroni and Juan Damia, Intellignos’ CEO, among many others, presented a very interesting vision of what we […]

December 7th, 2015

New era of contents II: Most Digital Viewers Multitask While Watching Live TV

Multitasking is apparently the new way of consuming content. Based on a research from TiVo, presented by eMarketer, more than 50% of the people said they do multitasking while watching live TV (According to a TIVO research on video viewers ages 18 and older). Why is people multitasking while watching TV? Commercials are likely the reason […]

December 2nd, 2015

The new era of contents I: US Digital Media Usage, a snapshot of 2016

eMarketer has just presented a very interesting report called “US Digital Media Usage: A Snapshot of 2016” with an overall vision about how the content consumption will be changing in 2016. Here is a summary of the most interesting insights: Growing rate in Internet will be slowing down. Comparing 2016 with 2015, Internet will grow 2.2%, […]

November 28th, 2015

Double Click & BIGQUERY the perfect match

Now you can optimize your digital marketing activities such as product marketing decisions, digital ads, and direct mail delivery – and have them based on deeper insights into your customers. You could find the customer who recently visited your web site, has a certain amount of historic spend with your e-commerce solution or in your […]

October 16th, 2015

Data or threat? End-to-end Big Data Analytics solutions

Drowning in data uh? Pretty scary right?. We know how it feels. That’s why we developed a set of end to end solutions focused on providing you with the decision making models so you only need to focus on the important, making decisions that impacts in your company’s bottom line. Cohort Analysis: Cohort analysis is a subset […]

October 5th, 2015

Newsletter

Join our Newsletter and receive periodical news and updates: