NewsAnalysis

The 6 new Adobe Analytics’ features that you can’t miss

Adobe with its suite of products Adobe Marketing Cloud is one of the companies that has been doing more for the development of features for the unique data needs of leading companies worldwide. This month Adobe Marketing Cloud just launched 6 new features that will definitely make a difference in your Analytics capacities. New Analysis Workspace: Curate data elements […]

September 18th, 2015

Insights from SIP Connect Miami

The Inter American Press Association held its inaugural SipConnect conference in Miami last week. John S. and James L. Knight Foundation President Alberto Ibargüen kicked off the event, citing the change in mindset required to successfully move forward on new platforms. “The biggest change in the digital era is that which requires a new way […]

July 8th, 2015
Analytics

How to properly measure future value

Companies are systems, a set of interacting or interdependent components forming an integrated whole with a common objective. That common objective is earning money. Earning money can be split in two if we add the “t” variable. When we add the time variable to “making money” you get: 1. Making money today: money that is […]

February 19th, 2015

Attribution Models and business contribution

According to a study conducted by VisionEdge Marketing and published by eMarketer, for 40% of marketers worldwide the leading challenge for measuring the business contribution of marketing is the “Implementation of formal processes to collect, manage, analyze and report data”. Several decades ago John Wanamaker said “Half of the money I spend on advertising is […]

December 18th, 2014

Adobe insights on Mobile Conversion this Holidays

A few days ago, Kevin Lindsay, product marketing leader for Adobe Target, started an experiment. He committed himself to experience all his Christmas presents by using his new iPhone 6. He says the rules for his experiment are simple: “I don’t have to convert on my iPhone or tablet, but I need to engage in […]

CJT image 3

Refreshing “The Customer Journey to Online Purchase”

This month Google Analytics launched a new improved version of the Customer Journey to Online Purchase, with a few key enhancements. Now the data is based on millions of consumer interactions, updated the industry classifications, and they’ve split out paid search so you can see the influence of brand and generic search terms on the […]

December 16th, 2014

Successful Mobile BI Teams

According to SAP, there are 6 keys for mobile business intelligence teams success. Want to improve your own team? Here’s how.   An article by Kaan Turnali, Global Customer Operations, Reporting and Analytics Platform at SAP, says if you study successful mobile BI teams, you’ll find there are six determining factors that never fail.   […]

November 17th, 2014

The WAA now is the DAA

Intellignos, as Premier Corporate Member of the(ex) Web Analytics Association, is glad to announce its rebranding to Digital Analytics Association. Jim Sterne, chairman of the board and founder of the organization, announced the rebranding effort at the eMetrics Marketing Optimization Summit in San Francisco (2012). The new positioning reflects the focus of the not-for-profit, volunteer-powered […]

March 24th, 2012

Google Updated GA’s Search Engine Optimization reports

In October, Google made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Webmaster Tools will update how they calculate data to make it better match expectations about what a search engine ranking really means. Based on their research, the answer […]

January 29th, 2012

MercadoLibre engages Intellignos to work on their new Web Analytics implementation

We are thrilled and honored to announce that MercadoLibre has chosen us to work with them on their new Web Analytics implementation project. It will surely be a challenging and demanding project because MercadoLibre is the largest online trading platform un Latin America and it is one of the world´s top 50 leading sites in […]

September 25th, 2009

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